How Earn Your Trust Came to Be

It all started with WealthSkill, officially trademarked on July 14, 2026. WealthSkill is about building a life you design yourself, not one you're sold.

Earn Your Trust grew out of a simple frustration: the most important facts about a purchase are often buried. On a trip to Hilo, Hawaii, the one thing that mattered most about a hotel, the noise, was hidden deep in the reviews. What if AI brought those facts up front, and businesses competed on honesty?

It grew further through our AI Advantage circle. This idea is evolving in real time, and I'd love for you to help shape it.

Diagram of the radical honesty model and strategic positioning
Built on radical honesty.

Graphic by Steve Nakamoto

Help Name It

In the spirit of 'don't believe a word I say': Earn Your Trust is a common phrase and can't be trademarked. So I'm exploring options. One idea is Trust Skill: trust usually takes years to build, but a business with Trust Skill shows it from the first interaction. What would you call it?